HOTBAR.COM RANKED EIGHTH MOST DOWNLOADED SOFTWARE
ON THE WEB
Hotbar has Not Only Survived in Today's Volatile Market, It has Raised
$11 Million, Amassed Over 11.5 Million Downloads and has Become the 8th Most
Downloaded Software on the Internet - Without Spending any Marketing Dollars
April 3, 2001 (New York, NY) - On the heels of closing a total of $11 million in
their second round of financing from Deutsche Banc, Hotbar.com,
Inc. (www.hotbar.com) proudly announced today that they are the eighth most downloaded software on the Web, according to the latest Media Metrix rankings.
The company has seen significant successes in light of the unstable market that the tech
sector is facing. In spite of the market situation, Hotbar has amassed over 11.5 million
downloads, secured a total of $11 million for their second round of financing and has
generated large revenues without spending dime one on marketing in the last 9 months.
"How is this possible?" asks Gabriella Karni, President and co-founder of Hotbar.com.
"We knew our goals were reachable when we created Hotbar in 1999. Hotbar is a clear manifestation
of a viral marketing tool combined with a solid business model. From a very early stage
we were focused on generating revenues, cutting expenses, amassing users and working out
of the Internet spot lights. The fact that Hotbar today is 8th on the downloads sites is
not by chance but a result of careful strategy."
Hotbar, your portable portal that makes the browsing experience more efficient, creative,
fun and inherently yours, has even bigger plans. A new version of the popular Hotbar Toolbar
is planned for launch in early summer - Version 3 is a free light download that Hotbar believes
will completely revolutionize the way people browse the Web.
Says Hotbar CEO and co founder Oren Dobronsky, "We have created a new technology that is
simply unmatched anywhere on the Web. In a few months when the new Hotbar Toolbar is launched,
shopping and browsing the Web will be altered forever - it is an innovation that people will
wonder how they ever browsed the Web without it. The new version will put a whole new spin
on the word efficient when relating to Internet browsing."
"The future plans are to grow steadily, keep a tight reign on the budget, concentrate on generating
revenues and at the end of Q4 reach profitability," says Hotbar President and Co-founder
Gaby Karni. "Our vision is that Hotbar, together with other solid dot com companies, will build
the strong Internet economy that all of us believe in."
About Hotbar
Founded in December 1999 with a vision to change the way people browse the Web, the Hotbar toolbar
is a light dynamic browser plug-in that enhances and personalizes the users' surfing experience,
while successfully branding and exposing third-party content, service and technology partners.
Hotbar offers e-businesses a new and creative way to cut through Web clutter
and effectively reach an enormous, globally distributed audience almost overnight. By
partnering with Hotbar, these Web sites achieve unmatched branding by integrating into the
browser. Hotbar is a platform that delivers, and business models are based on performance.
For the individual Hotbar user, this translates into a more personalized, enhanced surfing
experience while fulfilling a basic human need for aesthetics and fun; for the e-business, this
translates into a more profitable Internet. Partners who have already recognized Hotbar's
value proposition include: Overstock, MySimon, Half.com, McAfee, Dealtime, Uproar and many
more. Hotbar is a privately held company with sales and marketing based in New York City
and research and development in Tel Aviv, Israel. CEO Oren Dobronsky and President Gabriella
Karni founded the company in December 1999. For more information, please visit www.hotbar.com.
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